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Is your CRM a toy bus?
As a new parent, I’ve found that children teach us a lot—not just about ourselves or the parenting journey, but about life and, in a...
Soof Hirschmann
Oct 1, 20243 min read
15 views
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The Gift of Non-Technicality: How Embracing What I Didn't Know Became My Biggest Strength
A lot of you might not know this, but I didn’t start my career in tech. If you’ve seen me mention “accidental admin” before, you should...
Soof Hirschmann
Sep 16, 20243 min read
40 views
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Pirouettes to Power Moves: Ballet Lessons for Business Leaders
Anyone who knows me personally has likely discovered that dance has always been an inseparable part of my life. From the age of 4, I've...
Soof Hirschmann
Sep 10, 20244 min read
5 views
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The Play Never Happens on Stage: An IRL Example
In my last post, I shared the moment when Corporate Soof learned that "the meeting never happens in the meeting," and it blew her mind....
Soof Hirschmann
Aug 20, 20244 min read
35 views
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Lessons from the Business World: The Play Never Happens On Stage
As I navigate the tumultuous journey of entrepreneurship, building my business from the ground up, I keep getting flashbacks of lessons I...
Soof Hirschmann
Aug 6, 20244 min read
17 views
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Eating the Elephant: Tackling Big Projects One Bite at a Time
We've all been there. Your boss or client invites you to a meeting—you walk in with a sense of foreboding, and you walk out with what...
Soof Hirschmann
Jun 10, 20245 min read
29 views
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Hire Smarter, Not Harder: The Hidden Benefits of a Part-Time CRM Consultant
In today’s competitive business landscape, the need for efficient and effective Customer Relationship Management (CRM) cannot be...
Soof Hirschmann
Jun 3, 20243 min read
24 views
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The Art of Listening: Transforming Business Systems with Genuine Engagement
In the world of business and technology solutions, especially in the 'customer is king' era, you’d think that building a solid foundation...
Soof Hirschmann
May 22, 20244 min read
30 views
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Journeys in Entrepreneurship: From Business Ventures to Family Adventures
Embarking on the entrepreneurial journey is an act of courage. It involves stepping into the unknown, eager and determined to tackle any...
Soof Hirschmann
May 8, 20243 min read
36 views
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The Peril of "Yes": A Tale of Two Systems
In the ever-evolving world of customer relationship management (CRM), the difference between a system that propels your business forward...
Soof Hirschmann
Apr 10, 20243 min read
39 views
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Some Things Are Just Better Together: Parenting Lessons for CRM Success
Once upon a time in the chaotic realm of toddler parenthood, I found myself faced with a common dilemma: distracting my little one while...
Soof Hirschmann
Mar 27, 20242 min read
61 views
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My Sky-High Strategy for Salesforce Success: A Lesson from the Flight Deck
In the world of Salesforce implementation, my experience has been a roller coaster of triumphs and tribulations. From the early days of...
Soof Hirschmann
Mar 18, 20243 min read
76 views
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How (Salesforce and) I Saved the Day: A Tale of Operational Resilience
In the heart of corporate chaos, where deadlines loom large and challenges abound, lie the unsung heroes of modern business: Salesforce...
Soof Hirschmann
Feb 26, 20242 min read
75 views
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Shaking Things Up: Lessons from a Sneaky Stress Test
As a budding business owner, I've been eagerly sharing updates with my family and close friends. Hey, everyone, my website is finally up!...
Soof Hirschmann
Feb 16, 20242 min read
43 views
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My Journey from Novice to Expert: Earning my Salesforce Stripes
I've gotten used to my name being synonymous with "Salesforce" wherever I've worked. I found that it was rare for the system to come up...
Soof Hirschmann
Dec 29, 20232 min read
26 views
0 comments


Hey, I'm Soof! Here's a little bit about me.
I'm all about making systems work their absolute best for businesses. After studying economics and math at UCLA, I've dived into the...
Soof Hirschmann
Dec 22, 20232 min read
21 views
0 comments
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